Alec Bradley Project 40 Maduro

Project 40 goes dark

Project 40 has probably impacted your life, without you even realizing it. Basically, Project 40 is based on the concept that 50% percent of your happiness comes from genetics, 10% is based on circumstance, and the remaining 40% all depends on your outlook and mindset. The goal being to find how a product can have a positive impact on your mind and body, and improve your happiness and comfort overall. We all know that cigars are a relaxing activity that brings people together and helps create a sense of comfort and mental well-being, so it was only natural that Alan Rubin of Alec Bradley would apply this concept to cigars. What is even more natural is that eventually Alan would expand the line to include a darker Maduro version. 

Enter Project 40 Maduro. For this version, a delicious Mexican San Andrés wrapper encases the same Brazilian Habano binder and Nicaraguan filler blend of the original Project 40 taking the flavor profile up a notch with smooth, peppery notes and a natural sweetness that Maduro cigars are known for. Dressed in a maroon and gold color scheme, this addition distinguishes itself from its predecessor in looks. Sure to be a hit like the 93-rated Project 40, the Maduro extension is going to go fast. Go on, take a walk on the dark side and enhance your 40%, grab a box today. 

Alec Bradley Project 40 Maduro has received a 90-rating, noting: “The smoke calls to mind a brownie with its fudgy notes of dark chocolate and walnut, but also layers the palate with elements of leather, coconut and earth before a finish that smacks of black licorice."